Meet the team behind Molly's Potting Mixes

Meet the team

Veryplants is the team behind Molly's soilless potting mixes. Founded by Thomas Clegg and Jordan Socran in Montreal in 2020, we formulate, supply, and support plant-specific growing media for plant owners and retail partners across the United States and Canada.

Founders and Leadership

Thomas Clegg, Co-Founder, Chief of Operations, Technology and Finance at Veryplants

Thomas Clegg

Co-Founder, Chief of Operations, Technology and Finance With Veryplants since 2020

Thomas co-founded Veryplants in 2020, when it was still a rare tropicals shop, and led the move to making potting mixes full time in January 2023 after customers kept reporting the same problem: they could source the plants, they could not keep them alive in standard soil. He runs the operating side of the business: supply chain, fulfillment across the US and Canada, and the systems it all runs on. He came to it from a decade in multi-location retail operations, including helping scale a Canadian repair chain from six stores to fifty. He also writes the care guides on this site. Away from work he loves animals: he has two rescue cats and a rescue dog, and they travel with him everywhere he goes.

Spirit plant
Snake plant. Handles being moved around, does not need fussing over, and keeps going wherever it lands.
Jordan Socran, Co-Founder, Chief of Retail and Growth at Veryplants

Jordan Socran

Co-Founder, Chief of Retail and Growth With Veryplants since 2020

Jordan co-founded Veryplants in 2020 and formulated the first Molly's blends himself, mixing and testing them by hand on the plants in our own shop. He now runs retail and growth: the stockist network, the buyer relationships, and the decisions about which shelves the mixes should reach next. He describes his real job as saying no to Thomas's ideas and then yes a month later.

Spirit plant
Clematis. Takes a few years to establish, then gets stronger every season after that.
Very good with a frisbee

The Team

Robert Hope, Director of New Business at Veryplants

Robert Hope

Director of New Business With Veryplants since 2026

Robert opens new retail doors for Veryplants, bringing independent garden centers, plant shops, and buyers into the stockist network and helping them get the range right for their customers. He also holds black belts in several martial arts.

Spirit plant
Bonsai. Small in scale but full of intention, and a reminder that growth does not have to be fast to be meaningful.
Michael Lloyd, Director of Retail Partnerships at Veryplants

Michael Lloyd

Director of Retail Partnerships With Veryplants since 2023

Michael looks after the retail accounts once they are open: orders, shipments, and the questions in between, so a shop always knows where its stock is and when the next pallet lands. Away from work he DJs and coaches football.

Roxxette Nazareth, Customer Experience Specialist at Veryplants

Roxxette Nazareth

Customer Experience Specialist With Veryplants since 2025

Roxxette is usually the first person you reach when you write to us. She handles orders, questions, and the where-is-my-parcel messages, and she is the one who works out what is actually going on before pointing you at the right answer. She joined in 2025.

Spirit plant
Pothos. It finds a way to do well in very different rooms, and adds a bit of life to whatever space it is in.
Sings and dances at any opportunityCalm in chaos
Cassidy Bowen, Social Content Creator and Brand Ambassador at Veryplants

Cassidy Bowen

Social Content Creator and Brand Ambassador With Veryplants since 2026

Cassidy makes the content on our Instagram and TikTok and looks after the community around it, answering questions and finding the growers worth hearing from. She works remotely from Pennsylvania, and away from work she is usually reading, hiking, at a concert, or outnumbered by her four pets.

Spirit plant
Monstera Thai Constellation, for the patterning and the bright leaves.

How the team works

Each part of the business has a clear owner, from the first formulation to the conversation you have with us.

Formulation
Jordan Socran
Operations
Thomas Clegg
New Retail
Robert Hope
Account Growth
Michael Lloyd
Customer Experience
Roxxette Nazareth
Community
Cassidy Bowen

Built to scale

Veryplants operates with a lean, distributed team, documented production specifications, supplier quality standards, batch testing, and fulfillment partners across the United States and Canada.

Founded
2020 in Montreal, Quebec, as a rare tropicals shop. Full time on soilless potting mixes since January 2023.
Range
Three blends: Molly's Aroid Mix, Molly's Orchid Mix, and Molly's Succulent Mix, each formulated for a different plant family.
Channels
Direct at veryplants.com and veryplants.ca, on Amazon, on Etsy in the US and Canada, and on Walmart in the US and Canada.
Wholesale
Retailers order at wholesale.veryplants.com or through Faire Direct (US and Canada), and independent garden centers, plant shops, and distributors across the US and Canada carry the mixes.
Fulfillment
US orders ship from a US warehouse and Canadian orders ship from Canada, so neither side waits on a border.
Quality
Every blend is made to a written specification, ingredients are sourced from suppliers screened on consistency and particle size, and production runs are batch-tested in a clean, indoor warehouse environment. As part of quality control, every bag is inspected and packed by hand before it ships.
What customers say
Rated 4.8 out of 5 across more than 4,000 verified reviews.

More about Veryplants: About us, care guides, find a local retailer, wholesale, and careers.

We are hiring

We are a small team and every role is fully remote. If you want to help get better growing media onto more shelves, take a look at what is open.

See open roles

Stock Molly's in your shop

Independent garden centers, plant shops, and distributors across the US and Canada carry our mixes. Robert and Michael handle the whole process, from first order to reorders.

Wholesale and distribution

Or order directly at wholesale.veryplants.com, or through Faire Direct in the US or Canada.