Careers

About us. Veryplants makes premium soil-free potting mixes that make plant care easier with fast drainage and an airy structure. Our products are sold DTC, Amazon, independent garden centres, distributors, and national retail partners, and rated 4.8/5 from 4,000+ verified reviews.

We're entering our next phase of growth: expanding distribution, increasing retail velocity, launching new product categories, and building a nationally recognized consumer brand.

The opportunity. We're looking for a seasoned CPG marketing leader who has already helped scale consumer products through retail and omnichannel distribution.

This is not primarily a digital marketing role. Paid media experience is valuable, but we're specifically looking for someone who understands how consumer brands grow across distributors, retailers, Amazon, and direct-to-consumer simultaneously.

You'll own our overall marketing strategy while helping ensure our products win both on the shelf and online.

What you'll own

• Develop the overall marketing strategy across retail, distributors, Amazon, DTC, and ecommerce.
• Build retailer-specific marketing programs that increase sell-through and repeat orders.
• Partner with distributors on merchandising, promotions, field marketing, and retailer education.
• Guide product launches, packaging, positioning, and category expansion.
• Lead brand strategy across every customer touchpoint.
• Oversee our Performance Marketing Manager while ensuring digital marketing supports broader commercial objectives.
• Build marketing dashboards tied to revenue, retail velocity, customer acquisition, and lifetime value.
• Serve as a strategic partner to the founders on commercial growth.

Required experience

You should have most of the following:

• Previous VP Marketing or CMO experience at a consumer packaged goods (CPG) company.
• Experience growing brands through national retailers, distributors, and ecommerce.
• Experience launching products into major retail chains.
• Deep understanding of retail merchandising, trade marketing, promotions, and retail sell-through.
• Experience managing Amazon alongside traditional retail channels.
• Strong commercial instincts with the ability to balance brand building and profitable growth.
• Comfortable operating in an entrepreneurial, fast-moving company.

Fractional executives are welcome.

Strongly preferred

Experience working with one or more of:

• Home Depot
• Lowe's
• Ace Hardware
• Walmart
• Costco
• Canadian Tire
• Tractor Supply
• Amazon
• major garden or home improvement distributors

This role is probably not a fit if your experience is primarily:

• SaaS
• Lead generation
• Healthcare
• Professional services
• Marketing agencies
• B2B software

unless you've also led marketing for a consumer packaged goods business sold through retail.

Success looks like

Within 12 months you will have helped us:

• Increase retail sell-through.
• Improve retailer reorder rates.
• Strengthen distributor engagement.
• Successfully launch new product lines.
• Grow brand awareness across both consumers and retail buyers.
• Build a marketing operating system that scales with the business.

Compensation

• $6,000–8,000/month
• Approximately 5–10 hours/week
• Initial 3–12 month engagement
• Potential to expand as the company grows.

About us. Veryplants makes soil-free potting mixes loved by plant people. We sell direct on our own site, Amazon, and Etsy, and into retailers through wholesale and Faire. We run lean and automate aggressively.

The role. Our first dedicated Performance Marketing Manager, owning paid and lifecycle execution across every channel. You'll work directly with our fractional CMO on strategy and own the day-to-day: the campaigns, the numbers, and the testing.

What you'll do

• Plan, launch, and optimize paid campaigns across Meta, Google, and Amazon against clear ROAS / CAC targets.
• Own email and SMS lifecycle in Klaviyo: flows, campaigns, segmentation, revenue per recipient.
• Run a disciplined testing calendar and report results weekly in plain language.
• Help supervise and improve our AI-assisted Amazon PPC.
• Watch blended CAC, contribution margin, and channel mix, and tell us what to do about them.

What we're looking for

• 3+ years in performance / growth marketing for an ecommerce or DTC brand, with hands-on ownership of ad accounts.
• Fluent in Meta and Google Ads; comfortable in Amazon Advertising; strong in Klaviyo or a comparable ESP.
• Genuinely analytical and self-directed; you thrive without a big team around you.
• Bonus: CPG, Amazon Seller Central, Shopify, retention / subscription marketing.

Compensation

• $65,000 to $85,000 base + performance bonus up to 15%.
• Fully remote and flexible hours; direct line to the founders and CMO.

About us. Alongside our direct business, Veryplants sells its mixes into independent garden centers, plant shops, and boutique retailers through wholesale and Faire. That retail base is growing, and we want someone whose whole job is to grow it deeper.

The role. A farmer role, not a cold-calling role. You'll own a book of 140+ existing retail accounts and be measured above all on getting them to reorder, more often and in bigger baskets. Our new-business team opens the doors; you make the accounts grow.

What you'll do

• Own a book of 140+ wholesale accounts and grow reorder rate per account.
• Run a proactive reorder cadence, reach out before they run out.
• Upsell and cross-sell new and seasonal SKUs into existing accounts.
• Be the first responder for account questions; pull in ops when a shipment issue threatens the relationship.
• Carry a quarterly reorder quota and earn uncapped commission when you beat it.

What we're looking for

• 2+ years in B2B / wholesale account management, inside sales, or customer success, ideally repeat-purchase products.
• Relationship-driven and organized; comfortable carrying a quota and motivated by commission.
• Bonus: garden, horticulture, plant, or CPG background; Faire; NetSuite.

Compensation

• $40,000 to $58,000 base + uncapped commission. OTE $70,000 to $85,000, no ceiling for top performers.
• Fully remote and flexible hours; a warm book of accounts from day one.

About us. Veryplants' distributor and retail channels are the highest-margin, most defensible part of the business, and where we see the most runway. We want a dedicated owner to grow them.

The role. Own and grow our distributor and larger-retail channels, getting Veryplants onto more shelves and making it sell through once it's there. You'll build distributor relationships, win mindshare with category managers and field reps, and open new distribution.

What you'll do

• Own distributor relationships end to end; drive sell-in and, more importantly, sell-through and reorders.
• Win mindshare with distributor category managers and field sales reps via training, incentives, and merchandising.
• Identify and open new distributors and larger retail / garden-center chains.
• Partner with the wholesale account team on retail penetration and with ops on fulfillment and SLAs.
• Own your channel's sell-through and report on it clearly.

What we're looking for

• 3+ years managing distributor and/or retail channels for a consumer / CPG product.
• A track record launching a product line through distribution and securing category-manager mindshare.
• Understands sell-in vs sell-through and how to move both.
• Bonus: lawn-and-garden / horticulture distribution, big-box or regional chains.

Compensation

• $70,000 to $90,000 base + performance bonus (OTE up to ~$105,000).
• Fully remote and flexible hours; a defensible, high-margin channel to build and own.